I recently saw a demo by a startup called BrandClik (http://brandclik.com http://brandclik.com) to facilitate this. Their selling point is that they help adver

I recently saw a demo by a startup called BrandClik (http://brandclik.com http://brandclik.com) to facilitate this. Their selling point is that they help advertisers to better control their brand. Their software parse an article and wraps keywords in links out to an advertiser, giving both the provider and the advertiser control over keywords, payments, etc. It was one of the better startup ideas I've seen in a while.