1. Google - They didn't even spell it right! 2. Yahoo! - Named for "a boorish, crass, or stupid person" OK, given the Microsoft episode, maybe. 3. Amazon - A

1. Google - They didn't even spell it right! 2. Yahoo! - Named for "a boorish, crass, or stupid person" OK, given the Microsoft episode, maybe. 3. Amazon - A river? Are you freaking kidding me?