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Way way way too expensive You have to cut your profit if you want to penetrate an already difficult and competitive market They pay themselves huge salaries w

• rtkwe 4y ago
  They're doing the same pivot that Microsoft did with HoloLens. It's too expensive to do at a price point the consumer market will bear but businesses have an entirely different use case where cost is defrayed by the utility and/or productivity gains.
• dagmx 4y ago
  Too expensive for what market? And what products do you believe they’re competing against? They’re price competitive with other waveguide enterprise devices.
  • Kukumber 4y ago
    Competitive as: it's going to be a booming market with a lot of actors, if you are not aggressive with your pricing, it'll be hard for you to find customers willing to test your products, it'll slow down adoption, giving enough room for other actors to get ahead of you Apple's iPhone for example, a new kind of device, and their pricing was pretty aggressive, and they didn't use the "enterprise" argument to raise their price, quite the opposite Same when their launched their ARM laptops, aggressive pricing to catch people But it doesn't matter, they made the same mistake when they released Magic Leap 1, and they double down on that same mistake I'm not an investor so i don't care, but if you are, you should be worried