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Regardless of their current brand, Apple is the next big advertising giant and no amount of brand purity is going to change this. The data of Apple's users is
by faeriechangling 4y ago
Regardless of their current brand, Apple is the next big advertising giant and no amount of brand purity is going to change this. The data of Apple's users is simply of too high value for Apple to ignore forever.
- tpmx 4y agoMakes me think of that first decade (98-08) when Google actually wasn't being evil. Yeah, it's inevitable that Apple will turn to this when they can't grow any more simply by raising the prices of their devices. Perhaps they have reached that point about now with iPhone 14.
- alphabettsy 4y agoGoogle’s business model is built on monetizing user data. Apple’s was not. Maybe that will change.
- threeseed 4y ago> Apple is the next big advertising giant No it's not. There is no evidence whatsoever that Apple is doing anything other than facilitating ads through their News, App Store, Maps etc properties. Their revenue will be an insignificant fraction of Facebook, Google etc.
- Tarq0n 4y agoThat still creates the same conflict of interests with regard to targeting data that made Google turn consumer hostile over time.