BIG NUMBER implies a dedication to the care and feeding. It’s a nudge and a wink for “come work for us” Number of users advertisement is more for investors, an

BIG NUMBER implies a dedication to the care and feeding. It’s a nudge and a wink for “come work for us” Number of users advertisement is more for investors, and maybe a broadcast for FOMO. There is, however, a tendency in our field to look for systems design patterns that handle big N numbers, and apply those to little N platforms, but I believe deep down that this is business and management dysfunction, as systems refactoring is tolerated even less than code refactoring.