You can probably guess at the meaning, but here's an excerpt from the abstract defining "the bulletproof-glass effect" and its relevance: > A privacy notice, b

You can probably guess at the meaning, but here's an excerpt from the abstract defining "the bulletproof-glass effect" and its relevance: > A privacy notice, by placing legally enforceable limits on a firm's data practices, communicating safeguards, and signaling transparency, might be expected to promote confidence that personal data will not be misused. Indeed, most managers expected a privacy notice to make customers feel more secure (Study 1). Yet, consistent with the analogy that bulletproof glass can increase feelings of vulnerability despite the protection offered, formal privacy notices undermined consumer trust and decreased purchase interest even when they emphasized objective protection (Studies 2, 3, and 5) or omitted any mention of potentially concerning data practices (Study 6).