It's different though. I get what the OP is saying. It's happened in Aussie sports too - the commentators announcing any replay as the "Harvey Norman replay" du

It's different though. I get what the OP is saying. It's happened in Aussie sports too - the commentators announcing any replay as the "Harvey Norman replay" during the NRL, as an example. Sponsorships of features of a programme stand out much more than sponsorship logos on jerseys, probably because you're much more actively focused on the commentary audio than you are on the particular images on a jersey of a player.