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Could be much simpler: the service app uses Facebook marketing tools at some point (in the SDK or server-side) for ads and retargeting. So when you opened it y
by Raed667 4y ago
Could be much simpler: the service app uses Facebook marketing tools at some point (in the SDK or server-side) for ads and retargeting.
So when you opened it you showed some intent that was deemed interesting enough.
- puttycat 4y agoThe explanation makes sense on a technical level. But if the intent came from within the service’s app (i.e. I’m already a customer), why offer me an ad for the same one?
- Raed667 4y agoDepends on how the marketing people defined their funnels. Maybe they thought that people who showed interest but then left the app, are more likely to come back if they saw it later elsewhere on the web. But at this point it is just speculation