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I doubt it's A/B testing - news organisations often amend, update or edit headlines as stories develop. I know that we used to change headlines and body content
by detritus 4y ago
I doubt it's A/B testing - news organisations often amend, update or edit headlines as stories develop. I know that we used to change headlines and body content through the day back in the late 90s when I worked for an online newspaper.
- mensetmanusman 4y agoI see The Atlantic testing/changing headlines constantly because of incognito mode it seems. I would say a rewrite is a crude form of AB testing:)