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Because packages allow both sides to get the long tail of revenue/content. If it's individual channels with a price $X then those not willing to pay X lose the
by treis 4y ago
Because packages allow both sides to get the long tail of revenue/content. If it's individual channels with a price $X then those not willing to pay X lose the content and the channel loses the revenue. To make up for the missing tail each channel will have to be priced higher individually than their slice of the package revenue.
- spuz 4y agoYou're assuming the only alternative is a pay per channel model. How about a Spotify-like all-you-can-eat model where providers actually compete on what they actually have control over such as user experience, quality and customer support?