I feel like streaming has shown it can work like that, at least somewhat. The sports channels (ESPN, etc) are the most expensive but were bundled with anything

I feel like streaming has shown it can work like that, at least somewhat. The sports channels (ESPN, etc) are the most expensive but were bundled with anything more than the most basic package. With streaming they're split out. The Disney bundle example in the article shows you can save by going a la carte.