The trouble with RYF I think is timing. If it came at a time when the movement was strong and had a large mindshare, then getting certified would get you a mark

The trouble with RYF I think is timing. If it came at a time when the movement was strong and had a large mindshare, then getting certified would get you a market and might be attractive to some vendors. As it is, the RYF market is so small that no vendor is incentivezed by it unless they are part of the movement already themselves.