I actually think part of the benefit of AirTags for Apple is to help build vendor lock-in. Say you own 5-10 airtags over time. If you switch to a phone like Sam

I actually think part of the benefit of AirTags for Apple is to help build vendor lock-in. Say you own 5-10 airtags over time. If you switch to a phone like Samsung you essentially are giving all those tags up, or you have to keep that old iPhone accessible for when you lose things if you want to keep using them. Of course, that alone may not be a big deal, but if you also own other Apple products that lock-in effect gets even greater. Almost everyone I knows is aware of Airtags, and most own them. I even know multiple people who have used them successfully to recover/find lost items. This kind of value while it may look small on a budget sheet, is huge in the lock-in and consumer loyalty for Apple. I bet my coworker who recovered their stolen bike via an Airtag is now much less likely to consider leaving Apple for example.