This is a stroke of PR genius. Agree or not, look at the attention they are getting. The sales numbers will tell whether or not it was worth it - given that t

This is a stroke of PR genius. Agree or not, look at the attention they are getting. The sales numbers will tell whether or not it was worth it - given that this is essentially free...I can't see how it won't be worth it. As for Zendesk, anyway you take it, they have a crisis on their hands.