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Just wait until AirTags have accelerometers in them too (capturing all the abuse to bags)! Seriously though, I'll be surprised if Apple puts any serious resour

Just wait until AirTags have accelerometers in them too (capturing all the abuse to bags)! Seriously though, I'll be surprised if Apple puts any serious resources into future versions of the AirTag, given the amount of bad PR[0] they've generated for Apple, and how allergic Apple is to bad PR. From the perspective of Apple, the cost to benefit ratio doesn't seem to be there, especially for a product that is a rounding error on their balance sheet. [0] https://hn.algolia.com/?q=airtag+track https://hn.algolia.com/?q=airtag+track

justin66 4y ago
> Just wait until AirTags have accelerometers in them too (capturing all the abuse to bags)! You can usually film the baggage handlers abusing the luggage going on or off of your plane. It's not a revelation. If you can get a video to go viral, something extremely superficial might be done by the airline, but it's not going to change anything. This has happened many times in the past.
SparkyMcUnicorn 4y ago
> given the amount of bad PR[0] they've generated for Apple. I feel like this is a case of "There is no such thing as bad publicity". When I read any of that PR, I just see that these are good at what they do at a reasonably low price.
catiopatio 4y ago
Are you kidding? There’s a massive compounding ecosystem value in AirTags. Anecdotally, I don’t know anyone — friend or family — that doesn’t make use of them. As for the bad press? Faith in the press is at an all-time low, activist woke-scolds don’t remotely represent the average consumer, and I don’t think anyone is taking the muckrakers seriously.
- schappim 4y ago
  >> There’s a massive compounding ecosystem value in AirTags. I agree with you, but I'd agree with you even more if you swapped out "AirTags" for "Find My Network"[0]. >> Anecdotally, I don’t know anyone — friend or family — that doesn’t make use of them. It might be a silicon valley bias, bur in Sydney Australia, my only friends or family that have them are those who I've consensually tagged. Examples: - expensive equipment - work vehicles - courier deliveries for orders > $xK in value - kids school bags (kids too young for phone, school doesn't allow watches) [0] https://developer.apple.com/find-my/ https://developer.apple.com/find-my/
NegativeLatency 4y ago
This just convinced me to buy some.
Fogest 4y ago
I actually think part of the benefit of AirTags for Apple is to help build vendor lock-in. Say you own 5-10 airtags over time. If you switch to a phone like Samsung you essentially are giving all those tags up, or you have to keep that old iPhone accessible for when you lose things if you want to keep using them. Of course, that alone may not be a big deal, but if you also own other Apple products that lock-in effect gets even greater. Almost everyone I knows is aware of Airtags, and most own them. I even know multiple people who have used them successfully to recover/find lost items. This kind of value while it may look small on a budget sheet, is huge in the lock-in and consumer loyalty for Apple. I bet my coworker who recovered their stolen bike via an Airtag is now much less likely to consider leaving Apple for example.
- LeoPanthera 4y ago
  AirTags. Apple Watch. iMessage. All things you lose if you give up your iPhone.

justin66 4y ago

> Just wait until AirTags have accelerometers in them too (capturing all the abuse to bags)! You can usually film the baggage handlers abusing the luggage going on or off of your plane. It's not a revelation. If you can get a video to go viral, something extremely superficial might be done by the airline, but it's not going to change anything. This has happened many times in the past.

SparkyMcUnicorn 4y ago

> given the amount of bad PR[0] they've generated for Apple. I feel like this is a case of "There is no such thing as bad publicity". When I read any of that PR, I just see that these are good at what they do at a reasonably low price.

catiopatio 4y ago

Are you kidding? There’s a massive compounding ecosystem value in AirTags. Anecdotally, I don’t know anyone — friend or family — that doesn’t make use of them. As for the bad press? Faith in the press is at an all-time low, activist woke-scolds don’t remotely represent the average consumer, and I don’t think anyone is taking the muckrakers seriously.

schappim 4y ago
>> There’s a massive compounding ecosystem value in AirTags. I agree with you, but I'd agree with you even more if you swapped out "AirTags" for "Find My Network"[0]. >> Anecdotally, I don’t know anyone — friend or family — that doesn’t make use of them. It might be a silicon valley bias, bur in Sydney Australia, my only friends or family that have them are those who I've consensually tagged. Examples: - expensive equipment - work vehicles - courier deliveries for orders > $xK in value - kids school bags (kids too young for phone, school doesn't allow watches) [0] https://developer.apple.com/find-my/ https://developer.apple.com/find-my/

NegativeLatency 4y ago

This just convinced me to buy some.

Fogest 4y ago

I actually think part of the benefit of AirTags for Apple is to help build vendor lock-in. Say you own 5-10 airtags over time. If you switch to a phone like Samsung you essentially are giving all those tags up, or you have to keep that old iPhone accessible for when you lose things if you want to keep using them. Of course, that alone may not be a big deal, but if you also own other Apple products that lock-in effect gets even greater. Almost everyone I knows is aware of Airtags, and most own them. I even know multiple people who have used them successfully to recover/find lost items. This kind of value while it may look small on a budget sheet, is huge in the lock-in and consumer loyalty for Apple. I bet my coworker who recovered their stolen bike via an Airtag is now much less likely to consider leaving Apple for example.

LeoPanthera 4y ago
AirTags. Apple Watch. iMessage. All things you lose if you give up your iPhone.