It has to provide value above the perceived cost. Many times, I sign up for a service to solve a specific problem. Once that problem is solved, I don’t need yet

It has to provide value above the perceived cost. Many times, I sign up for a service to solve a specific problem. Once that problem is solved, I don’t need yet another subscription every month ticking away at the bank account like a flea. So I cancel. If I need it again, I re-subscribe. Half the time, when I can’t even try something to see if it will work if I pay for it, I just leave the page in search of another solution. Especially smartphone apps that have a landing page and immediate sign up without a trial. No thanks, the dark pattern is strong and I’m out. App deleted, never go back. First impression is everything. Give me enough to know if it will work, and I’ll pay. But I won’t pay beyond its usefulness. I have a very selective amount of things on recurring monthly charges. Things with high value like offsite backup. Or music. Or streaming. But even streaming I cancel and re subscribe every few months and try another one. Bottom line is don’t expect once a customer, forever a customer. Lifetime subscriptions for high but working reach price are interesting. Flighty for me was that. Drop a couple hundred and never deal with subscription again. Over one hour of saved time it pays for itself.