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what does usage during the trial look like? do you track retention? what are the touchpoints during the trial (email, etc.)? do they understand the value prop b
by shishy 4y ago
what does usage during the trial look like? do you track retention? what are the touchpoints during the trial (email, etc.)? do they understand the value prop by the end of the trial?
of all the things people could do during a trial, what usage patterns correlate to trial conversions? using xyz features? completing xyz activities? how do you onboard them after they make an account?
if all that is yes then maybe it's a price issue -- (either too high, or they didn't understand the value enough to think it was worth)
- thorum 4y agoThanks, your comment helped me see several things I can work on that would help. I record all kinds of data about usage patterns but don't have a good dashboard for analyzing it yet. And onboarding / email communication are weak areas. Some of the app's best features get minimal usage, and I have a lot of users who sign up, use the app for a day and never return.
- edmundsauto 4y ago> use the app for a day and never return Indicates your marketing is offering them value that doesn't actualize. Have you sent a couple of outreach attempts to find out why they signed up? > Some of the app's best features get minimal usage Indicates you don't see the value the same way as your users. Talk to your users.