I will inform my talented creative friends that their desire to be compensated fairly for their hard work is misguided. Companies themselves are not inherently

I will inform my talented creative friends that their desire to be compensated fairly for their hard work is misguided. Companies themselves are not inherently talented. If the company is creating something that other people will pay (well) for, the company should consider the talents of their employees as the actual "talent" of the company. So for a company to be talented it must attract talented people. To the best of my knowledge having "chops" is necessary but insufficient for a company to be successful. Pixar might be a good example. In "Creativity Inc" Catmull describes how Job's delay in granting stock options to employees was f'ing things up. Talented people need to eat, have shelter and send their kids to school too.