Blue Washing never ceases to amuse me. > Unfortunately the next phase is usually a few years of tightening budgets... This happens because post-Blue Washing,

Blue Washing never ceases to amuse me. > Unfortunately the next phase is usually a few years of tightening budgets... This happens because post-Blue Washing, execs want to quickly drive cash towards shareholders and bonuses towards themselves, and the easiest way to do that is to slash budgets. This translates into losing the best and brightest, and... > ...then beyond that 'buying another thing to replace it'. This doesn't happen at 1:1 product granularity as much as many think it does. It is more a big swap of strategic focus, which happens to include large, splashy purchases of other assets that gets lots of attention while existing steady revenue generators get metaphorically tossed aside if not budget-wise, then management focus-wise.