Absolutely. And zendesk is a play on "help desk" anyway. Now the paring of those two words together means something and a rip off might be closer to something l

Absolutely. And zendesk is a play on "help desk" anyway. Now the paring of those two words together means something and a rip off might be closer to something like "zendeskr" etc. And of course there is a long history of companies doing similar things. Say ending a domain in "ly.com" as only one example.