Some brutal advice: your team has failed and the project has no customers and no revenue. You have an overloaded executive team (3 founders) of non-contributors

Some brutal advice: your team has failed and the project has no customers and no revenue. You have an overloaded executive team (3 founders) of non-contributors whose main form of involvement is working with you to maintain the fiction of their constructive involvement. Meanwhile, there is vital work that no-one wants to do (sales) and a misguided belief that the only solution is getting someone else to do the heavy-lifting of figuring out how to make money. Wake up! Are you so desperate not to call yourself a single-founder that you are willing to be one in practice? In this situation your BATNA is closing down the old site and building something from a clean base. If you want someone else to tell you how to make money get a job and go on salary. If you think you can do it yourself, a clean-room build should take no more than a month. The only question is whether to continue using the original domain/code/design assets. Try pricing them and let your partner come up with an alternate estimate if he thinks you are being unfair. Once you do this you can make a more generous equity offer (1-2 percent) as an alternative to cash payment. Just remember that the value of the time and money you will be putting into the project over the next three years will dwarf the value of any existing assets.