"NooBaa" ? The hell? Sounds like a magic spell to get rid of evil sheep. I would be embarrassed to put out press releases at RH about this thing. Ah, here we g

"NooBaa" ? The hell? Sounds like a magic spell to get rid of evil sheep. I would be embarrassed to put out press releases at RH about this thing. Ah, here we go... https://blog.noobaa.com/blog/the-noobaa-brand-brilliant-founderly-craftwork https://blog.noobaa.com/blog/the-noobaa-brand-brilliant-foun... "We did in fact have high hopes for words like “Nubes”, amazingly the latin word for cloud, also a play on words with “newb” reflecting our introduction of a new architecture for reliably retaining data. So then it’s time to lock in your domain name. GoDaddy had nubes.com on sale for $800, of course wayyy beyond the budget of this self-funded entrepreneur (and BTW still available. Fortunately GoDaddy’s algorithm sensed our cheapness, suggested alternative “NooBaa.com” for $3.99 per year, and the mouse went 'click! But....NooBaa didn’t mean anything. Nobody spelled it right. Everybody asked us what it means. We invented creative facts about African tribes. Then we observed that it’s attention-getting. It’s intriguing." It's baaaaaad. Technical founders are really a special bunch.