I would agree, but I think it is important to remember that people have very short memories, so doing it then may not benefit the election now. The implication

I would agree, but I think it is important to remember that people have very short memories, so doing it then may not benefit the election now. The implication is that the best choice is to steadily do things like this, so the benefits are always forward in our minds. The issue is more just one off events not really matching our goals or expectations, I think.