> You're underestimating how the technology can be used to simplify the process of taking an image for the average consumer. With the right marketing and UX Lyt

> You're underestimating how the technology can be used to simplify the process of taking an image for the average consumer. With the right marketing and UX Lytro could sell their camera as one that 'just works'. Simpler than having the camera embedded in your phone so you don't have to carry two devices just to take and send pictures? Face it if you're a pro you'd carry an SLR and if you're not you'd probably just use your phone.