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You realize that it probably took FreshDesk maybe 2 hrs to create that page with the intention of defending the credibility of their reputation? And at the sam
by melvinram 15y ago
You realize that it probably took FreshDesk maybe 2 hrs to create that page with the intention of defending the credibility of their reputation?
And at the same time, by picking (or rather extending) a fight with the industry leader, they are gaining lots of visibility for their product.
Was it worth it for FreshDesk to put in the 2 hours to defend their reputation? Of course. How is that not brilliant?
- bjtitus 15y agoSure. You can argue the publicity was worth something but I am certainly turned off by the way they went about it. They could have mockingly made a fo-ZenDesk logo or any number of other things that didn't make it look like they are on the defensive. Either way, as a customer I am more concerned about either of these companies using ANY of their time on this. Regardless of how much time they spent, it reflects on where their priorities lie.
- drumdance 15y agoI agree. Guy Kawasaki suggests companies should pick fights with better known rivals. Apple vs. IBM back in the day is a perfect example. I now know who Freshdesk is (didn't before) and might consider them in the future. We used to use Zendesk but found it too expensive for our needs. Plug: we use Tender.