Given a choice between telling most of my former CTOs/Directors at smaller companies a: we can write code to do $x undifferentiated heavy lifting B: can we th

Given a choice between telling most of my former CTOs/Directors at smaller companies a: we can write code to do $x undifferentiated heavy lifting B: can we throw money at a third party to solve $x The answer is almost always B: The question is always will writing this code give us a competitive advantage/help us go to market faster/impress the VCs to give us more money. Or “Does it make the beer taste better?” I’m just as proud of the code that I had sense enough not to write as I am the code that I did write.