Even if they did it will simply be a short lived bump unless the product and service is measurably better. If it is then in the long run it shouldn't matter ei

Even if they did it will simply be a short lived bump unless the product and service is measurably better. If it is then in the long run it shouldn't matter either way. However, I do think their criticisms of Zendesk and their paid blogger's method of product 'evangelism' are fair and they have every right to take their shot and fire back a bit. It's all good, the better product development team will most likely win either way.