As much as I wish you were correct, reality says otherwise. When I was 100% a geek, I would agree with you: the product (code) is everything, who cares about t

As much as I wish you were correct, reality says otherwise. When I was 100% a geek, I would agree with you: the product (code) is everything, who cares about those other minor business annoyances? Reality: how programmers does it take to implement a good product that people will buy? More than you can afford. How do you afford them? Raise money. Which for you may mean "pitch to dumb rich people", but that's still a CEO's job. At any time in the project development, a good pitch to the right business partner can turn the company around and greatly improve its prospects. Yes, if you don't do any of those "CEO" things, you may still succeed because you push through an amazing product. But why take the chance? Try to do everything well, the product development, as well as the CEO/pitching part.