There is no doubt that feature-phone users vastly outnumber smartphone users. But, how much are they willing to spend on apps? I live in India, and recently ha

There is no doubt that feature-phone users vastly outnumber smartphone users. But, how much are they willing to spend on apps? I live in India, and recently happened to be in a Nokia store. I saw a lower-middle-class family walk into the store, and ask to see the cheapest phone available. It cost only $30 (INR 1500), but the couple still thought hard before buying it. Also, they will probably use the cheapest available Pay-As-You-Go plan, and will probably not use GPRS at all (forget 3G). There are lots of other people, for example students, who have similar financial constraints. I don't believe people of such profile will be willing to spend 0.99 per app as often as iPhone or Android smartphone users. That being said, there definitely would be some money to be made from among feature phone users. Maybe lower price points ($0.49) will work, or free apps with advertisements.