The early web promised this too. "Everyone can be their own publisher.". We turned from notepad.exe to geocities then blogs. Now we have tiktok which is almost

The early web promised this too. "Everyone can be their own publisher.". We turned from notepad.exe to geocities then blogs. Now we have tiktok which is almost literally built around the premise of copying eachother. "Please like and subscribe and hit that notification bell" in each and every video about gardening, ancient history, movies or any passion. we have tweetstorms, cut-and-paste formatting on all social networks - linkedin being the most cringy IMO. The tools in the hands of ordinary people has proven to result in an infinite firehose of ordinary expression. Those ordinary people are reduced to copy-machines that reproduce what algorithms amplify.