Nike said: "Just do it". I think it's about finding the balance. There's no simple rule to tell us how much effort we should spend planning. It is important to

Nike said: "Just do it". I think it's about finding the balance. There's no simple rule to tell us how much effort we should spend planning. It is important to realize that, that it is possible to spend too much time planning. But just because we can't say what exactly is the optimal amount of planning for each project or task, doesn't mean we shouldn't do it. It just means that most likely we are doing either too much planning, or too little planning. That's just the way life is.