> And language "branding"? What are we talking about here? “Branding Power” would be where given the choice between two products, the customer will choose the

> And language "branding"? What are we talking about here? “Branding Power” would be where given the choice between two products, the customer will choose the more expensive (or equally priced) product based solely on perception of brand quality or other brand characteristics. Think buying store brand vs buying name brand, an expensive name brand electronic item vs a cheap knock-off from a no-name Chinese manufacturer (the Chinese one might actually be better but that’s the point). So not just a logo or cute drawings. It’s part of a more holistic experience, but especially the perception which is where logos and the like come into play. We engineers can stomp our feet but those are the rules of the game.