Unannounced, but not unnoticed. The article is about how consumers are complaining about the changes, with many saying they will switch to different brands, as

Unannounced, but not unnoticed. The article is about how consumers are complaining about the changes, with many saying they will switch to different brands, as you would predict. I mean, nobody who cares about quality toilet paper was using Scott in the first place. There are many options that market themselves as being higher quality, but more expensive.