Above the FAQ: > Our new barcoded stamps also enable you to watch and share exclusive Shaun the Sheep videos via the barcode itself, using the Royal Mail App.

Above the FAQ: > Our new barcoded stamps also enable you to watch and share exclusive Shaun the Sheep videos via the barcode itself, using the Royal Mail App. Initially I thought operational efficiencies and fraud prevention were the likely reasons, but oh hey look there's a marketing angle too.