The added 'y' seems to have an alternate meaning: 'ish'. It should probably be read as "Now! More Chocolate-ish!" I'm always skeptical when an ingredient name

The added 'y' seems to have an alternate meaning: 'ish'. It should probably be read as "Now! More Chocolate-ish!" I'm always skeptical when an ingredient name is modified to become a comparison instead. Chocolatey in no way means it has any chocolate at all in it. In the same way wines have "a hint of chocolate on the palate." It's a hint alright, but it's not chocolate. Only, wine descriptions aren't actively trying to trick you. That's why a lot of popcorn is "Buttery" - it doesn't necessarily have butter in it at all. And it probably doesn't. In the same way "creamy peanut butter" doesn't have cream in it. The difference: the peanut butter description isn't actively trying to trick you.