"Engineer" usage is quite broad. Developer, less so, but you do see it with housing, device manufacturers, social programs, etc as well, and it's not relegated

"Engineer" usage is quite broad. Developer, less so, but you do see it with housing, device manufacturers, social programs, etc as well, and it's not relegated only to software, despite widespread usage. But you'll never hear anyone call a software engineer or device manufacturer a "creative". Re: cheaper vs ROI, I agree, that was basically the point I was trying to get across. I do understand your point and think it will be a long while before auto-generated content becomes mainstream, but it it's entirely possible and reasonable to expect within our near term lifetimes.