There’s a photo of the book cover that disrupts the article but it continues beyond that paragraph. The section you’re quoting from makes it pretty clear they’r

There’s a photo of the book cover that disrupts the article but it continues beyond that paragraph. The section you’re quoting from makes it pretty clear they’re describing how *McKinsey* holds themselves out to the world. A paragraph or two later they get into the things that McKinsey isn’t so keen to advertise.