There is literally a billboard on the highway in British Columbia that is a pair of skidmarks descending into a valley with large font that says "KEEP YOUR EYES

There is literally a billboard on the highway in British Columbia that is a pair of skidmarks descending into a valley with large font that says "KEEP YOUR EYES ON THE ROAD". During the night this sign is lit like a christmas tree, very bright. I could never get over how difficult it was to ignore that stupid billboard every time I crossed it.