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Newspapers’ Web Revenue Is Stalling
- mtw 18y agoanother reason why web startups should not rely on advertising. even if media powerhouses like the NYTimes or Washington Post has their revenues stalling, why would your startup do a better job?
- fallentimes 18y agoHi. I generally agree. If you build something awesome, people will pay for it. If people are completely unwilling to pay for it (no matter the price), you're probably doing something wrong. Think of all the free services you'd pay for if need be (for me: gmail, yodlee, google alerts, backtype alerts, favtape, pandora, google analytics, yahoo fantasy football)
- josefresco 18y ago"why would your startup do a better job?" Isn't that the point of what we do? Building something better, faster, smarter than established business? If you don't think you can be more efficient/better than big media apply for a job there and leave the innovation to true Hackers.
- mtw 18y agomy point was that a startup should look for alternative business models than advertising, which bets only on eyeballs. unless you truly have a new way to handle and display advertising, that is
- jraines 18y agoMaybe if they would link out . . .
- RKlophaus 18y agoI recently saw a demo by a startup called BrandClik (http://brandclik.com http://brandclik.com) to facilitate this. Their selling point is that they help advertisers to better control their brand. Their software parse an article and wraps keywords in links out to an advertiser, giving both the provider and the advertiser control over keywords, payments, etc. It was one of the better startup ideas I've seen in a while.
- thomasmallen 18y agoThe only way I can keep up with the news reliably is with a good newspaper (a real one). How in-tune I am with current events is directly related to whether I've had a chance to read the paper lately. I really hope that newspapers are sold for many, many years to come and redouble their efforts on selling the physical medium over the online copy where they will always lose to news blogs.