> They need to rely on the army of data scientists and smart people still left there to help guide their decision making through data. Increasing ad load solves

> They need to rely on the army of data scientists and smart people still left there to help guide their decision making through data. Increasing ad load solves the short term problem of depressed conversion reporting thanks to privacy changes in the Industry. > It DOES NOT solve the business problem of a rising competitor in TikTok, a failing ads business model (for growth that wall street expects) given present privacy challenges. You've got it backwards. The "army of data scientists and smart people...guid[ing] their decision making through data" will tell them to make tactical, nonstrategic decisions like this, because they're about measurable stuff. And that problem was clear long before the ascendance of data-worshiping computer nerds: https://en.wikipedia.org/wiki/McNamara_fallacy https://en.wikipedia.org/wiki/McNamara_fallacy.