> $100M in that context is a laughably tiny amount. Considering that Google spent $2.11B on traffic acquisition last quarter[0] it seems even less. [0] http:

> $100M in that context is a laughably tiny amount. Considering that Google spent $2.11B on traffic acquisition last quarter[0] it seems even less. [0] http://investor.google.com/earnings/2011/Q2_google_earnings.html http://investor.google.com/earnings/2011/Q2_google_earnings....