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> So far, Bott's inquries to Mozilla about whether or not the Google deal has been renewed haven't yielded a straight answer. It's entirely possible that Google
by azakai 15y ago
> So far, Bott's inquries to Mozilla about whether or not the Google deal has been renewed haven't yielded a straight answer. It's entirely possible that Google won't renew the deal, which would put about $100 million of Firefox's revenue at stake. [..] Google doesn't need Firefox anywhere near as much as Firefox needs Google.
This is completely mistaken.
What Google mainly cares about is search market share. Even 0.1% there is crucial, and worth a lot of money. Google would be willing to throw almost any amount of money at anything that would increase its share in search or keep it at its current height. The same is true of Microsoft with Bing.
Consider what happens if Google drops the deal with Firefox. Google will no longer be the default search engine in Firefox, and a lot of goodwill towards Google from Firefox users will be lost. Those two factors can easily account for far more than %0.1 of search. Worse, it is very likely that Microsoft would step in and pay the same amount to Firefox, so Google would be helping its main competitor in search.
$100M in that context is a laughably tiny amount.
- ch0wn 15y ago> $100M in that context is a laughably tiny amount. Considering that Google spent $2.11B on traffic acquisition last quarter[0] it seems even less. [0] http://investor.google.com/earnings/2011/Q2_google_earnings.html http://investor.google.com/earnings/2011/Q2_google_earnings....
- deleted 15y ago[deleted]
- gujk 15y agoWhy wouldn't Microsoft match an offer that Google is NOT making? Without conpetition, they could offer 10% of that amount and Mozilla would have a hard time saying no on a financial basis.