True, but only for goods with a moat. Let's say an iPhone. I may value a fruit at 10 Euros and you may sell me a fruit at that price, but if someone else can pr

True, but only for goods with a moat. Let's say an iPhone. I may value a fruit at 10 Euros and you may sell me a fruit at that price, but if someone else can produce them for 2 Euros they will perhaps sell them for 5 Euros and make a good profit. So the price will be 5 or even less.