The value proposition for SAP is consistency in business processes and data accuracy. It views the employee using the transaction code as a position in the comp

The value proposition for SAP is consistency in business processes and data accuracy. It views the employee using the transaction code as a position in the company (as in just a cog in the data supply chain) and not a person. This view is helpful when you want to guarantee business processes are followed correctly in a billion dollar plus company, and this is why this software is sold to CFO's and not IT Departments and End users. This view though has drawbacks when it comes to HR and you expect employees and managers to perform "softer" business processes that are not as rigid. I have implemented SAP ESS/MSS and my experience the culture of the HR staff if vastly different than that of finance and that "cog in the system" isn't working well for them and they need more tools that are "usable" for normal people. That is where I see the latest purchases of Sybase, Business Objects and now SuccessFactors coming. SAP now needs to target their software for "normal people" now that they are moving past simply providing line items to be rolled up on the general ledger Furthermore, As for your "non cookie cutter" example, the business processes of Purchasing, General Ledger Sales are so similar that most companies that cook up custom business processes because they are designing in the dark and don't have access to information that would tell them a better way of doing it. This is where SAP comes in. If your competitive advantage is not how you execute a Purchase Order or how you move t-shirts from the distribution center to the store, why not just do it how everyone else is doing it?