And interesting point I learned from a documentary recently, that I rarely see mentioned: New Coke failed mainly in the American South, among people who conside

And interesting point I learned from a documentary recently, that I rarely see mentioned: New Coke failed mainly in the American South, among people who considered Coke to be a wholesome and traditional part of their lifestyle — kind of like sweet tea. But it failed so hard there, with people there getting so angry, that the media capitalized on that failure, running constant articles about it, giving an impression that New Coke was just failing in general. New Coke was actually decently successful in the rest of the world; and especially in younger, more urban markets — i.e. the markets Pepsi is more popular in. New Coke did exactly what it was designed to do: steal market share from Pepsi. Coke's mistake was never really in launching New Coke. Their mistake was in removing the "old" Coke at the same time. If New Coke was positioned differently — not as a replacement for Coke, but just as a "kind" of Coke (like Coke Zero is a "kind of" Coke), they would have cleaned up.