My project (a new kind of data management system designed to replace file systems and relational databases) is a bootstrapped project. I self funded it, but tha

My project (a new kind of data management system designed to replace file systems and relational databases) is a bootstrapped project. I self funded it, but that means it has taken several years to get it to its current state. There are many features still on the TODO list, but it can do some amazing things so far. The 'if you build it, they will come' is a great movie line, but rarely works in business. It is difficult to raise awareness for it. Newsletters, blogs, demo videos, presenting at conferences, etc. are all means for trying to spread the word. I have considered taking out some paid advertisements, but you wonder if anyone but bots will actually see them.