3 ms·

Tesla spends $0 dollars on marketing (not really, but still). Twitter is Teslas marketing department, and probably the marketing department for other Musk firm

Tesla spends $0 dollars on marketing (not really, but still). Twitter is Teslas marketing department, and probably the marketing department for other Musk firms. Musk gets to make sure this very valuable entity remains valuable. Lots of press outlast are being turned into sponsored non-profits. Seems Musk wants a similar model for this non-profiting for-profit.

toomuchtodo 4y ago
I agree this is a smart move (or rather, salvaging an impulsive decision) if Musk uses Twitter to increase the value of SpaceX and Tesla by an amount greater than the premium between Twitter’s enterprise value and his purchase price.
- FiberBundle 4y ago
  Hard to believe that people still see this as a smart move. Musk has been acting really erratically the last couple of years and was due to fall flat on his face. He's now done that in possibly the worst way. I'm really not sure what happened to the guy, if you read any of the material that was published in the course of the lawsuit, he just seems to act totally unprofessional. I find it really hard to understand how someone like that has achieved what he has. His decision making just seems impulsive most of the time.
  - trog 4y ago
    > I find it really hard to understand how someone like that has achieved what he has. I think it's just strong evidence that a lot of rich people got lucky once and managed to leverage that into getting richer because so much of life becomes Easy Mode at that point. Immediately not being subject to the "Boots" theory, but at scale, makes a huge difference. I think there's a strong argument that Musk actually made a few smart decisions - right time, right place for electric cars. But reading some of the documents that have come out of this make it seems like he hit his limits a long time ago and is now floundering along uselessly. To me it's just another strong argument that we shouldn't tolerate billionaires and they should be taxed out of existence until they're merely "extremely incredibly wealthy" and not nation-states unto themselves.
    - bearmode 4y ago
      Honestly once you have so much money that you can no longer spend it all, any extra immediately goes into making you even richer. You eventually are able to sustain your luxurious life just from interest and investment returns, potentially requiring 0 work from you. There's no reason we should be accepting this when people are starving and homeless.
  - spookthesunset 4y ago
    All of these rich folks in those papers seem that way. Super impulsive and a touch of FOMO.
ignoramous 4y ago
> Twitter is Teslas marketing department, and probably the marketing department for other Musk firms. 40B+ to scaffold a marketing department?
- discodave 4y ago
  Well, the market cap of Tesla is currently over $700B, so spending 6% of your market cap on marketing isn't that crazy. But in this case I don't think Musk is playing checkers, when everybody else is playing chess.. I think he was just doin drugs, and tweetin twetes.
  - bearmode 4y ago
    > Well, the market cap of Tesla is currently over $700B, so spending 6% of your market cap on marketing isn't that crazy. Until you account for how grotesquely overvalued TSLA is, anyway
  - UncleMeat 4y ago
    6% of market cap is huge. That's not 6% of revenue. Imagine Apple spending $140B on a marketing department.
- adolph 4y ago
  Blue check all the hodlers

toomuchtodo 4y ago

I agree this is a smart move (or rather, salvaging an impulsive decision) if Musk uses Twitter to increase the value of SpaceX and Tesla by an amount greater than the premium between Twitter’s enterprise value and his purchase price.

FiberBundle 4y ago
Hard to believe that people still see this as a smart move. Musk has been acting really erratically the last couple of years and was due to fall flat on his face. He's now done that in possibly the worst way. I'm really not sure what happened to the guy, if you read any of the material that was published in the course of the lawsuit, he just seems to act totally unprofessional. I find it really hard to understand how someone like that has achieved what he has. His decision making just seems impulsive most of the time.
- trog 4y ago
  > I find it really hard to understand how someone like that has achieved what he has. I think it's just strong evidence that a lot of rich people got lucky once and managed to leverage that into getting richer because so much of life becomes Easy Mode at that point. Immediately not being subject to the "Boots" theory, but at scale, makes a huge difference. I think there's a strong argument that Musk actually made a few smart decisions - right time, right place for electric cars. But reading some of the documents that have come out of this make it seems like he hit his limits a long time ago and is now floundering along uselessly. To me it's just another strong argument that we shouldn't tolerate billionaires and they should be taxed out of existence until they're merely "extremely incredibly wealthy" and not nation-states unto themselves.
  - bearmode 4y ago
    Honestly once you have so much money that you can no longer spend it all, any extra immediately goes into making you even richer. You eventually are able to sustain your luxurious life just from interest and investment returns, potentially requiring 0 work from you. There's no reason we should be accepting this when people are starving and homeless.
- spookthesunset 4y ago
  All of these rich folks in those papers seem that way. Super impulsive and a touch of FOMO.

ignoramous 4y ago

> Twitter is Teslas marketing department, and probably the marketing department for other Musk firms. 40B+ to scaffold a marketing department?

discodave 4y ago
Well, the market cap of Tesla is currently over $700B, so spending 6% of your market cap on marketing isn't that crazy. But in this case I don't think Musk is playing checkers, when everybody else is playing chess.. I think he was just doin drugs, and tweetin twetes.
- bearmode 4y ago
  > Well, the market cap of Tesla is currently over $700B, so spending 6% of your market cap on marketing isn't that crazy. Until you account for how grotesquely overvalued TSLA is, anyway
- UncleMeat 4y ago
  6% of market cap is huge. That's not 6% of revenue. Imagine Apple spending $140B on a marketing department.
adolph 4y ago
Blue check all the hodlers