To be fair, I am a huge proponent of most trademarks. (general shape, color, and such I'm not a fan of) A trademark means if I buy AMD, I'm not getting "shitty

To be fair, I am a huge proponent of most trademarks. (general shape, color, and such I'm not a fan of) A trademark means if I buy AMD, I'm not getting "shitty rebrand of chip 10y old by jank fab". Or it means if I buy branded food, I know what I'm getting. Trademarks are essential for the protection to know the goods you buy from a company are what you're expecting. And that's why I'm realllllly curious when a whole bunch of big companies sue Amazon for allowing counterfeit co-mingling (or being charged $$$$$ for separate SKUs), relating to trademark dilution. This is straight up provable damage.