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no, there's a belief of value (and fomo), but not concrete proof. there's little correlation between the price of an ad and the value of attribution beyond the
by clairity 4y ago
no, there's a belief of value (and fomo), but not concrete proof. there's little correlation between the price of an ad and the value of attribution beyond the value of the ad itself.
- whimsicalism 4y agoIncrementality studies provide concrete proof of how your ad impacts behavior. How you value that behavior change is up to the business and reflected in the price they are willing to pay.