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Judging Fire return rates via online reviews. I call BS.
- cek 15y agoFortunately for me, Amazon misspelled Kindel. As a result I get a pretty good picture of how the Kindle has been selling over the years. In analyzing all my referrals since the Kindle shipped I know that most people who come to my site have simply spelled the name wrong. They tend to be less tech savvy. Since the Fire went on sale not a single one has been returned (yet). I regularly see about .025-0.5% of Kindle's purchased via my affiliate link being returned. My numbers only represent about a month's activity, but if the numbers are anywhere close to what this article suggesting I would have expected to see at least ONE return out of 44. So I call BS. Note I'm not defending the Fire. I have one and think the quality and execution are disappointing. I'm simply pointing out that attempting to judge Fire return #s based on reviews on Amazon.com is an invalid approach.